My Cafe Loyalty is a QR code loyalty program for Australian cafes. Customers scan, enter their phone number once, and they're in — no app, no card. Every visit is tracked automatically, rewards go out by SMS, and Google review requests run in the background. You get more repeat visits, a stronger review profile, and a dashboard that tells you who your best customers actually are.
Three things most cafes want to fix
The same problems keep coming up. Here's how the platform addresses each one.
Regulars drifting away
- •Paper cards get lost, progress resets, customers give up
- •No way to reach customers who haven't been in lately
- •Nothing reminding them their reward is waiting
- •You don't know who's at risk of leaving
How it helps
Digital visits never get lost. SMS rewards bring customers back at the right moment.
Too few Google reviews
- •Happy regulars rarely think to leave a review
- •Asking in person feels awkward and inconsistent
- •Competitors with more reviews rank above you
- •New customers choose based on review count
How it helps
Review requests go out automatically after a set number of visits — no awkward asks required.
Loyalty is another thing to manage
- •Manual stamp cards mean more staff involvement at the counter
- •No visibility into what's working
- •Rewards going out with no record or accountability
- •Can't scale without adding more staff overhead
How it helps
Check-ins, rewards, and SMS run automatically. Your dashboard shows you exactly what's happening.
Works around your service style
Whether your counter is chaotic at 8am or relaxed at 2pm, the setup fits.
Counter Service
- 1.Customer orders coffee
- 2.They scan the QR at the counter while you're making it
- 3.Phone number entered once — recognised automatically after that
- 4.Visit logged, coffee's ready
Takeaway-First Cafes
- QR code on cups, bags, or at the pickup spot
- Customers scan while they wait — no prompting needed
- Staff stay focused during the rush
- Loyalty runs itself in the background
Dine-In Cafes
- QR code on table tents or menu cards
- Customers check in while sitting — no queue involvement
- Works through breakfast, brunch, and lunch service
- Service runs at full speed regardless
1. Set up in 5 minutes
Create your account, get your branded QR code, print it or display it at the counter.
2. Customers check in
They scan and enter their number once. No app, no card. Recognised instantly on every visit after that.
3. Rewards go out automatically
When a customer earns a reward, they get an SMS. When they're close, you can send a nudge. All automated.
4. Reviews build up passively
Review requests go out automatically after a set number of visits. Your regulars become your best marketing.
What's included
The tools that actually move the needle for a cafe
QR check-ins that don't slow the queue
30 seconds on first visit, faster after that
- Phone number once, recognised forever
- No app to download or maintain
- Works on every smartphone
- vs 5-min app signup friction
SMS that actually gets read
Reward notifications, win-back messages, and more
- Automatic reward notifications
- Win-back messages for lapsed regulars
- Promotional campaigns when you need them
- vs email going to spam
Google reviews on autopilot
More reviews without having to ask yourself
- Triggered automatically at a visit milestone you set
- Requests go to verified customers only
- Helps your ranking in "cafes near me" searches
- vs asking and forgetting
A dashboard that tells you what's happening
Visit trends, retention, and who your VIPs are
- See which customers are at risk of drifting
- Identify your most valuable regulars
- Track retention over time
- vs running blind
Built-in fraud protection
Rewards go to real customers, not system abusers
- One check-in per customer per day
- Daily rotating staff verification codes
- Staff-confirmed redemptions with audit trail
- vs forgeable stamp cards
Two check-in modes
Open or staff-confirmed — your call
- Open mode: visits approved instantly
- Staff-confirmed mode: you approve before visits count
- Real-time pending queue in your dashboard
- Switch modes anytime from settings
Questions cafe owners actually ask
The practical stuff, answered straight
Go deeper on the parts that matter most to you
Each of these pages covers a specific outcome in detail.
Google Reviews Automation
How automated review requests work, when they fire, and what kind of results cafes see. Available on Business and Enterprise plans.
See how it worksQR Code vs App-Based Loyalty
A direct comparison of how the two approaches stack up for cafe owners — signup rates, staff overhead, and cost.
See the comparisonDigital vs Physical Stamp Cards
If you're still running paper cards and wondering whether to switch, this covers the honest trade-offs.
Read the guide