Built for Australian Cafes

More regulars. More reviews. Less admin.

You want regulars to come back more often. You want new customers to become regulars.
Here's how.

30-day free trial, card required • Setup in 5 minutes • Cancel anytime

Quick Answer

My Cafe Loyalty is built for independent Australian cafes: no-app QR check-ins, automated anniversary and win-back messages, and automated Google review requests. Customers scan, enter their phone number once, and they're in, no app, no card. Every visit is tracked automatically, rewards go out by SMS (Professional and Business plans), and Google review requests run in the background (Business plan). You get more repeat visits and a stronger review profile.

Three things most cafes want to fix

The same problems keep coming up. Here's how the platform fixes each one.

Regulars drifting away

  • •Paper cards get lost, progress resets, customers give up
  • •No way to reach customers who haven't been in lately
  • •Nothing reminding them their reward is waiting
  • •You don't know who's at risk of leaving

How it helps

Digital stamps never get lost. SMS rewards (Professional and Business plans) bring customers back at the right moment.

Too few Google reviews

  • •Happy regulars rarely think to leave a review
  • •Asking in person feels awkward and inconsistent
  • •Competitors with more reviews rank above you
  • •New customers choose based on review count

How it helps

Review requests go out automatically, no awkward asks required.

Loyalty is another thing to manage

  • •Manual stamp cards mean more staff involvement at the counter
  • •No visibility into what's working
  • •Rewards going out with no record or accountability
  • •Can't scale without adding more staff overhead

How it helps

Check-ins and rewards run automatically, and SMS (Professional and Business plans) handles the follow-up without you managing each one.

Works around your service style

Chaotic at 8am or relaxed at 2pm, the setup fits either way.

Counter Service

  1. 1.Customer orders coffee
  2. 2.They scan the QR at the counter while you're making it
  3. 3.Phone number entered once, recognised after that
  4. 4.Visit logged, coffee's ready
Adds about 30 seconds first time, seconds after

Takeaway-First Cafes

  • QR code on cups, bags, or at the pickup spot
  • Customers scan while they wait, no prompting needed
  • Staff stay focused during the rush
  • Loyalty runs itself in the background
No staff involvement needed

Dine-In Cafes

  • QR code on table tents or menu cards
  • Customers check in while sitting, no queue involvement
  • Works through breakfast, brunch, and lunch service
  • Service runs at full speed regardless
Fully self-service

1. Set up in 5 minutes

Create your account, get your branded QR code, print it or display it at the counter.

2. Customers check in

They scan and enter their number once. Recognised instantly on every visit after that.

3. Rewards go out automatically

When a customer earns a reward, they get an SMS (Professional and Business plans). When they're close, you can send a nudge. All automated.

4. Reviews build up passively

Review requests go out on their own. Your regulars become your best marketing.

Setup takes 5 minutes • 30-day free trial • Cancel anytime

What's included

The tools that move the needle for a cafe

QR check-ins that don't slow the queue

30 seconds on first visit, faster after that

  • Phone number once, recognised forever
  • No app to download or maintain
  • Works on every smartphone
  • vs 5-min app signup friction

SMS that actually gets read

Reward notifications (Professional and Business plans), win-back messages (Business plan), and more

  • Automatic reward notifications (Professional and Business plans)
  • Win-back messages for lapsed regulars (Business plan)
  • Promotional campaigns when you need them (Professional and Business plans)
  • vs email going to spam

Google reviews on autopilot

More reviews without having to ask yourself

  • Triggered automatically at a visit milestone you set
  • Requests go to verified customers only
  • Helps your ranking in "cafes near me" searches
  • vs asking and forgetting

A dashboard that tells you what's happening

Visit trends, retention, and who your VIPs are

  • See which customers are at risk of drifting
  • Identify your most valuable regulars
  • Track retention over time
  • vs running blind

Built-in fraud protection

Rewards go to real customers, not system abusers

  • One check-in per customer every 12 hours
  • No self-redemption from a customer's screen
  • Staff-confirmed redemptions with audit trail
  • vs forgeable paper cards

Two check-in modes

Open or staff-confirmed, your call

  • Open mode: visits approved instantly
  • Staff-confirmed mode: you approve before visits count
  • Real-time pending queue in your dashboard
  • Switch modes anytime from settings

Questions cafe owners actually ask

The practical stuff, answered straight

Will this slow down my queue during morning rush?
No. Customers scan while they're waiting for their coffee, about 30 seconds the first time to enter their number. Once they're in the system, future check-ins take just a few seconds. Plenty of cafes put the QR on table tents so customers handle it themselves with no counter involvement at all.
What if my wifi is unreliable?
Customer check-ins run on their mobile data, not your connection. Your dashboard needs internet, but even if your wifi drops, customers can still scan and check in without interruption.
Do I need to buy any hardware?
Nothing to buy. Print the QR code and stick it at the counter, or pull it up on a screen you already have. Customers use their own phones. That's the whole setup.
How long does it take to train staff?
About 5 minutes. Show them the dashboard, walk through how redemptions work, and you're done. Most owners do it during a quiet spell between services. There's no POS integration or complicated workflow to memorise.
What about older customers who don't use smartphones?
You can manually add a visit for any customer from your dashboard, takes about 10 seconds. Some cafes run a paper card alongside digital for the handful of customers who prefer it. Both approaches work fine together.

Go deeper on the parts that matter most to you

Each page covers a specific outcome in detail.

Google Reviews Automation

How automated review requests work, when they fire, and what kind of results cafes see. Available on the Business plan.

See how it works

QR Code vs App-Based Loyalty

A direct comparison of how the two approaches stack up for cafe owners, signup rates, staff overhead, and cost.

See the comparison

Digital vs Physical Stamp Cards

If you're still running paper cards and wondering whether to switch, this covers the honest trade-offs.

Read the guide

Start turning one-time visitors into regulars

Nothing charged for 30 days • Setup in 5 minutes • Cancel anytime