What is loyalty worth to your cafe?
Enter a few numbers about your cafe and see the extra visits, revenue and profit a loyalty program can add, and how quickly it pays for itself. No sign-up required.
Your cafe
Adjust the numbers to match your cafe. Results update instantly.
The extra visits a good loyalty program drives. 15–35% is typical.
Your return
Your Business plan pays for itself.
$3,039
Extra profit every month, after your plan and reward costs
~2 days
Pays for itself in
$36,466
Extra profit / year
747
Extra visits / month
$62,785
Extra revenue / year
That works out to roughly a 1,798% annual return on what you pay for Business.
Figures are estimates and will vary with how the program is run, including consistent staff prompting and a reward worth coming back for.
How it works
Your numbers, your result
Enter your everyday figures — visits, average spend, how often you reward. The calculator applies a loyalty lift to model the extra visits a good rewards program drives, then subtracts the real cost of those rewards (at your margin) and the plan fee, so the result is net profit rather than top-line revenue.
Grounded, not guesswork
The defaults use deliberately conservative assumptions. On the paid plans we add the extra levers each tier unlocks — SMS win-backs to lapsed regulars on Professional and Business, and automated Google reviews on Business. Adjust every input to match your cafe.
All results are estimates and will vary with how the program is run.
Common questions
What is this ROI calculator?
It estimates the extra visits, revenue and profit a loyalty program can add to your cafe, and how quickly it pays for its plan fee. Enter a few numbers and the results update instantly.
What does loyalty ROI mean?
Return on investment — the extra profit a rewards program generates versus what you pay for it. We show your net profit after the real cost of rewards and the plan fee, plus how many days it takes to pay for itself.
What is a “loyalty lift” and what number should I use?
It's the extra visits a good rewards program drives — regulars coming a little more often to earn their reward. A well-run program typically lifts repeat visits somewhere in the 15–35% range; we default to a conservative 20%. Raise it if your reward is compelling enough to change how often people visit.
What if I don't know my exact numbers?
Estimate. Average spend and customers per day are usually close enough for a ballpark. Start from the defaults (a moderately busy, single-location cafe) and adjust from there.
How accurate is this? Where do the numbers come from?
It's a model, so treat the output as an estimate. The loyalty lift reflects the repeat-visit uplift a good rewards program typically drives. The Business-plan Google-reviews uplift is anchored in peer-reviewed research: a one-star rating increase lifts an independent restaurant's revenue about 4–9% (Luca, Harvard Business School 2016; Sayfuddin & Chen, 2021). Because a review-request program only captures a fraction of a full-star gain, we credit a conservative 4%. Your real result depends on how well you run the program.
How does the Google reviews boost work?
Our Business plan automates review requests, so you collect more — and fresher — Google reviews. That lifts your rating and visibility, which brings in new customers on top of the repeat visits loyalty drives. We only add this uplift on the Business plan, where review automation is included.
Why does a dearer plan come out ahead?
Starter is a barebones loyalty system — QR check-ins and rewards. Professional is a fully functioning customer experience, adding SMS win-backs to lapsed regulars, birthday messages and automations. Business keeps all of that and adds automated Google reviews for new customers. Once a plan's extra levers outweigh its higher fee, it nets more overall. You can lower or switch off these assumptions in Advanced settings.
How is the SMS win-back value counted?
Professional and Business include a monthly SMS allowance (150 and 400 texts). The calculator assumes you spend it on win-back messages to lapsed regulars, and that a conservative 5% bring someone back for a visit — deliberately well below the headline “5–15% SMS redemption” figures, which count active subscribers opening or redeeming offers rather than lapsed customers actually returning. Because the texts come from your included allowance, there's no extra messaging cost to subtract.
What if my ROI looks low?
Usually it's one of three things: the reward isn't compelling enough to change behaviour, the reward is too generous for your margin, or the cafe is quiet enough that a smaller plan fits better.
Does anything I enter get sent or saved?
No. The calculator runs entirely in your browser — nothing you type is transmitted or stored anywhere.
