Melbourne, VIC

The Loyalty System Melbourne's Coffee Scene Deserves

Built for Melbourne's discerning cafe culture. QR-based loyalty that keeps your regulars coming back—from laneway espresso bars to Southbank institutions.

Quick Answer

My Cafe Loyalty is a QR code-based loyalty program serving Melbourne cafes in the world's most competitive coffee market. Operating in CBD, Fitzroy, Collingwood, St Kilda, South Yarra, and 200+ suburbs, we help Melbourne cafes compete with laneway giants through automated Google reviews (dramatically more visibility), customer analytics, and SMS engagement. Melbourne's coffee culture demands premium experiences—our system delivers without clunky apps. Pricing starts at $49/month with a free plan available.

Why Melbourne Cafes Choose My Cafe Loyalty

Serving independent cafes in the world's most competitive coffee market

Built for Melbourne's Standards

Melbourne customers expect premium experiences. Our QR loyalty system matches your coffee quality—seamless check-ins without clunky apps disappointing your discerning regulars.

Handle the Morning Rush

5-second QR check-ins don't slow your queue. Perfect for high-volume CBD cafes serving 300+ daily customers. Staff verification prevents fraud during peak hours.

Compete with Laneway Giants

Google review automation levels the playing field. Analytics identify weekly vs monthly customers. SMS campaigns bring back lost regulars before they forget you.

Serving Cafes Across Melbourne

Melbourne CBD

Fitzroy

Collingwood

St Kilda

South Yarra

Carlton

Richmond

Prahran

Northcote

Brunswick

Chapel Street

Docklands

Serving all Melbourne suburbs and Greater Melbourne region

Melbourne's Coffee Culture Needs a Modern Loyalty Solution

The coffee capital of Australia deserves loyalty tech that matches its reputation

Melbourne's coffee scene is legendary — from the hidden laneway espresso bars of the CBD to the brunch institutions of Fitzroy, Collingwood, and Brunswick. Melburnians take their coffee seriously, and they expect the cafes they visit to keep up. Paper stamp cards feel out of place next to a single-origin pour-over.

The challenge for Melbourne cafe owners is clear: with an estimated 1,800+ cafes across inner Melbourne alone, customer loyalty is everything. A regular who visits 3 times a week is worth over $3,000 a year. Losing them to the new place on Smith Street costs you real revenue.

My Cafe Loyalty gives Melbourne cafes a QR code loyalty system with no app downloads — because Melburnians will wait for a perfectly extracted shot, but they won't wait to download an app. Customers scan the code on your counter, enter their phone number once, and access their loyalty portal instantly. It fits Melbourne's "just works" coffee culture perfectly.

Common Questions from Melbourne Cafe Owners

My customers are serious coffee people. Will they actually use a QR loyalty system?

Absolutely. Melbourne's coffee-savvy customers actually prefer QR code check-ins over clunky apps or paper cards. There's nothing to download — they scan with their camera, tap their phone number, and it's done in under 5 seconds. It fits the no-fuss, quality-focused culture that Melburnians expect.

How does Google Reviews automation help in a competitive market like Fitzroy or Collingwood?

In inner Melbourne suburbs where there might be 10 cafes on a single block, Google Maps ranking is critical for discovery. Our automated SMS review requests are sent at the right moment — after a customer's 3rd visit or after a reward redemption. Cafes typically see their review count increase dramatically within the first few months, which directly impacts their Google Maps visibility.

I run a small laneway cafe with limited counter space. How does this work?

All you need is a small printed QR code — it can be on a table tent, stuck to the counter, or even on your takeaway cup sleeve. There's no hardware to install, no tablet required. The QR code links to your branded check-in page where customers enter their phone number. It's perfect for Melbourne's compact laneway spaces.

Can customers check their points without asking my staff?

Yes — every customer gets access to a self-service loyalty portal where they can check their points, view visit history, and see how close they are to their next reward. This eliminates the "how many stamps do I have?" question that slows down your morning rush. They can access it anytime from their phone.

Transparent Pricing for Melbourne Cafes

Start free with up to 30 customers. Upgrade when you're ready.

Free Forever

Free

Perfect for trying out loyalty

$0/month
  • 30 customers
  • QR code loyalty system
  • Customer analytics dashboard
  • Anti-fraud protection
  • No credit card required

No time limit, no strings attached

Starter

For corner cafes with regulars

$49/month AUD
  • 150 customers
  • QR code loyalty system
  • Customer analytics dashboard
  • Anti-fraud protection
  • Ticket support

Everything in Free, with room to grow

Professional

For busy cafes with steady customers

$89/month AUD
  • 300 customers + SMS engagement
  • 150 SMS credits/month (welcome, rewards)
  • Advanced analytics (busy times, habits)
  • Custom branding colors
  • Priority ticket support

Great for cafes wanting customer engagement

Most Popular + Google Reviews

Business

For cafes serious about growth

$169/month AUD
  • GOOGLE REVIEW REQUESTS
  • 600 customers (perfect for busy cafes)
  • 400 SMS credits/month
  • Smart review timing
  • Priority phone support

This plan typically pays for itself in increased foot traffic

Enterprise

Need more? Talk to us.

Unlimited customers, 1,000 SMS credits/month, Google Reviews with advanced automation, white-label branding, and a dedicated account manager.

Join Melbourne Cafes Using My Cafe Loyalty

From Melbourne CBD to Fitzroy, Collingwood to St Kilda—independent cafes trust us for loyalty & reviews.

What You Get:

  • Free plan (no credit card required)
  • 5-minute setup (print QR poster)
  • High customer capture rate (no apps required)
  • Dramatically more Google reviews (Business/Enterprise)
  • Customer analytics & fraud prevention

📍 Serving all Melbourne suburbs — CBD, Inner City, Bayside, and beyond